Product architecture
Collection, learning, meditation and making in one map.
VIEW ORIGINAL IMAGE ↗CASE 02 · OPENING
Unravelling logo
Unravelling
RESEARCH-LED BRANDING · GENERATIVE VISUAL SYSTEM
One circular grid draws every letter, sigil and card in this project.
- What
- UAL MA project: a rule-based identity system that turns a written intention into a personal symbol, card and talisman.
- My part
- Research, visual system, generative logic and all outcomes, tested with 46 participants' intentions.
- Below
- Watch the system grow from one grid to a full deck, then read the research behind it.
01 · THE GRID GROWS
An alphabet
Twenty-six letters, drawn only from the lattice's circles and arcs. Nothing is drawn freehand.
02 · THE GRID GROWS
A private sign
Write one sentence. The system reduces it to its bones, gives each survivor a glyph, and collapses them into a sigil. The sequence stays consistent while every person receives a different sign.
01 / 06Arcana
03 · THE GRID GROWS
A card
COLOUR FIELDCORRESPONDENCESIGIL
The sigil sits at the centre. Correspondence through number, planet and colour builds the rings around it.
46
TAROT ENTHUSIASTS LENT THEIR INTENTIONS
Same grid and rules. No two cards are alike.Seven demos from the study: the grammar keeps them related, the intentions keep them personal.
Hover or focus a card to reveal its title.
The same journey, as a product: choose an Arcana, write an intention, watch it reduce and assemble.
APP FLOW · ORIGINAL BOARDS
VIEW ORIGINAL IMAGE ↗Sigil-making journey
One intention, start to saved outcome.
VIEW ORIGINAL IMAGE ↗04 · BEHIND THE GRID
Structure without prescribing meaning
Do not interpret the symbol for the user. Give the user a grammar for making meaning.
Symbolic systems
Tarot and talisman structures organise meaning through number, geometry and colour.
DESIGN IMPLICATION · THE CARD NEEDED LAYERS.Personal symbol-making
Sigils compress a sentence into a private mark.
DESIGN IMPLICATION · LANGUAGE BECAME THE RAW MATERIAL.Rules as a creative tool
Conditional design: constraints guide participation without fixing the result.
DESIGN IMPLICATION · A GRAMMAR, NOT A TEMPLATE.Open research context
The project studies tarot, sigils and talismans as cultural and symbolic systems. It does not present their spiritual claims as scientific facts. 46 participants supplied intentions during the exploratory process; this page shows an edited sample. Original research boards and references are preserved as supporting evidence rather than the main narrative.
THEORETICAL RESEARCH · AUTOETHNOGRAPHY · PARTICIPATORY MAKING · SECONDARY SOURCESEntering an unfamiliar field, translating research into explicit rules, and carrying one idea across brand, graphic, interaction and print.
Ship one journey first and prototype it earlier; make privacy, emotional safety and the line between cultural history and product claim explicit from day one.
05 · NEXT
Let the grid draw itself.
The lattice has since been rebuilt as an exact, machine-readable geometry kernel. Every construction on this page could, in principle, be generated.
The open question: a system that draws its own grid.
GEOMETRY KERNEL · ONGOING EXPLORATION